Paid media · Google Ads and Meta Ads
Paid media management with a return target.
Google Ads and Meta Ads with a clear target, the right targeting and ongoing optimization. A campaign without a return target is a donation to the platform. Here every real invested has a destination.
- Ads: search, display, YouTube and Performance Max
- Meta
- Ads: Instagram and Facebook
- ROAS
- and cost per lead as a target, not a curiosity
- Access
- to all accounts, data and history
Simulate
What it costs to bring in a customer.
Enter your numbers and see the math every campaign needs to close before going live.
Return on ad spend (ROAS)
4.8×
Every R$ 1 in ads comes back as R$ 4.80 in revenue.
- Clicks
- 1,200
- Leads
- 48
- Cost per lead
- R$ 62.50
- Sales
- 9
- Revenue
- R$ 14,400
- Cost per sale
- R$ 312.50
The problem
An ad without a return target is a donation to the platform.
Clicks that never become customers
The campaign delivers reach and clicks, but the phone does not ring. The problem is almost always in the targeting or the landing page.
Budget with nobody watching
A campaign set up once and forgotten spends more every week. Optimization is a routine, not an event.
An account that is not yours
When the ad account belongs to the agency, the history leaves together with the contract.
What we do
Every real with a destination.
From account structure to creative, everything is built to answer one question: what does it cost to bring in a customer?
Every project includes
- Audit of current accounts and campaigns
- Campaign structure by objective
- Ads tested in variations
- Conversions set up and checked
- Weekly optimization of bids and audiences
- A report with cost per lead and return
- 01
Google Ads
Search campaigns for people already looking for what you sell, with negative keywords, extensions and bids adjusted to your target.
SearchPerformance MaxYouTubeRemarketing - 02
Meta Ads
Ads on Instagram and Facebook with well-defined audiences and tested creative. New demand from people who do not know your brand yet.
InstagramFacebookAudiencesRemarketing - 03
Creative and landing page
A good ad with a bad page wastes budget. We align message, creative and destination so the click becomes a lead. See ad creative
CreativeLanding pageA/B tests - 04
Measurement and conversions
We set up events and conversions so you know which campaign each lead and each sale came from.
GA4Tag ManagerConversions
How it works
From account.
to customer.
Before launching a campaign, we put the house in order. After that, optimization every week.
- Week 1
Audit and targets
We analyze accounts, history and competitors. Together we set the target for cost per lead or for return.
- Week 2
Structure and creative
We build campaigns, audiences, keywords and the first ad variations. Conversions are tested before launch.
- Week 3
Campaigns live
Launch with a controlled budget. The first data shows where to concentrate spend.
- Ongoing
Weekly optimization
We pause what does not pay off, reinforce what brings customers and test new creative every cycle.
How we work
Paid media.
with no black box.
Four commitments that apply to every account Martin manages.
Target before budget
We only invest after defining how much a lead or a sale can cost for the math to work.
Accounts in your name
You own the accounts, the data and the history. Full access, from the first day to the last.
Creative and page aligned
The ad promises, the page delivers. We take care of both sides so the click is not lost.
Optimization every week
A good campaign is a watched campaign. Weekly adjustments and a clear report every cycle.
In practice
Who has advertised with Martin.
Frequently asked questions
Paid media: common questions.
Still have a question? Message us on WhatsApp
It depends on the average sale, the competition and the target. The audit calculates a realistic starting budget to generate data and, from the first results, we adjust the amount. Starting small and scaling what works is the rule.
Google Ads captures people already looking for your service. Meta Ads creates demand among people who have not searched yet. Local service businesses usually start with search; brands and visual products gain with Meta. Often the answer is to combine both.
No. The budget is paid by you directly to the platforms, in your account. Management is the work of planning, creating, monitoring and optimizing the campaigns.
It is the return on ad spend: how much revenue each real invested generated. A ROAS of 4 means R$ 4 in revenue for every R$ 1 in media.
The first data and leads appear in the first weeks. The initial phase is for the platforms to learn and for us to adjust audiences and creative. Performance usually stabilizes after the first optimization cycles.
Yes. We create the ads, the copy and image variations and, when needed, the campaign landing page, so the message is the same from click to form.
Yes. We start by auditing what already exists. What works stays and is optimized; what only consumes budget is paused.
Read before you decide
Free consultation
Your budget deserves a destination.
Tell us how much you invest today and what return you expect. We show where the campaign is losing money.
- First consultation is free
- Accounts and data always in your name
- Return target set before investing
Prefer to write? Use the form or email contato@martindesign.com.br.
Tell us about your project.