B2B technologyGrowth, landing pages and design
48 years
in business, and the best sales year came in 2023, with growth marketing.
See the case studyGrowth marketing · Funnel and experiments
Growth marketing to grow with method.
We map your acquisition, activation and retention journey, find the bottleneck and run experiments to unlock growth. What works scales, what does not is dropped.
- Funnel
- the whole funnel: acquisition, activation, retention and revenue
- 1
- North Star metric, defined with you
- Cycles
- short test cycles, with hypothesis and result
- Full
- transparency in the numbers and the accounts
Simulate
Small improvements, compound effect.
Growth looks at the whole funnel because gains multiply. Adjust each stage and watch the total.
Total revenue growth
+46%
10% at each stage does not add up to 40%. It multiplies to 46%.
A mathematical simulation. Not a promise of results.The problem
Growing by trial is expensive. Growing by experiment costs less.
01
An invisible bottleneck
Traffic arrives, but the lead does not move forward. Without a funnel map, you invest in the wrong stage.
02
Testing without method
Changing everything at once teaches nothing. Without a hypothesis and a measure, the win cannot be repeated.
03
Depending on a single channel
When every customer comes from the same place, any algorithm change becomes a crisis.
What we do
Funnel mapped. Experiment running.
Growth is not a trick. It is routine: measure, prioritize, test and learn, stage by stage of the funnel.
Every project includes
- Funnel map with measured events
- North Star metric and goals per stage
- A prioritized experiment backlog
- Tests with hypothesis, deadline and result
- CAC, LTV and payback dashboard
- A record of what worked and what did not
- 01
Funnel map and North Star metric
We map the full journey, from first visit to repeat purchase, and define the number that represents real growth for your business.
AARRRNorth Star metricEvents - 02
A prioritized experiment backlog
We list the opportunities, score them by impact, confidence and ease, and go first for what moves the most with the least.
HypothesesPrioritization - 03
Conversion optimization
We adjust pages, offers and forms with controlled tests. The winning version stays, the other goes. See landing pages
CROA/B testsLanding pages - 04
Retention and recurring revenue
A new customer costs more than a current one. We work on reactivation, repeat purchases and referrals to increase the value of every sale.
CACLTVPaybackRepeat purchase
How it works
From bottleneck.
to scale.
Short cycles to learn fast and invest only in what has proven its return.
- Weeks 1 to 2
Funnel map
We gather the numbers for each stage and set up whatever measurement is missing. You see where the customer gets stuck.
- Week 3
Hypotheses and priorities
We turn bottlenecks into test hypotheses and rank them by impact. The plan for the first cycle comes with an owner and a deadline.
- Two-week cycles
Experiments
Every test runs with a start, an end and a success criterion. No guessing about what won.
- Monthly
Scale and learning
What has proven its return gets more investment. The learning is documented for your team.
How we think
Growth is a process.
Not luck.
Four principles that keep growth honest and the budget protected.
One North Star metric
Every experiment needs to move the same number. If it does not, it stays out of the cycle.
Small test, big scale
We prove it with little before investing a lot. Your budget funds what has already worked.
The whole funnel, not just the top
More traffic does not fix poor conversion. We look from acquisition to retention.
Learning that stays
Every test becomes a record. Your team inherits the history, not just the result.
In practice
Who has grown with method.
Frequently asked questions
Growth marketing: common questions.
Still have a question? Message us on WhatsApp
It works for any company that already sells and can measure its own funnel. Size changes the speed of the tests, not the method. In smaller businesses, we start with the cheapest, highest-impact experiments.
Digital marketing covers online activity such as social media, SEO and paid ads. Growth marketing uses those tools in a data-driven way, pursuing growth through continuous testing and optimization.
It is a model that splits the customer journey into five stages: acquisition, activation, retention, revenue and referral. It helps find the stage where growth is stuck.
It is the number that best represents the value your customer receives and that grows along with revenue. It aligns the team: every experiment needs to move that metric.
It depends on traffic and sales volume. What matters is that each test has enough of a sample to give a reliable answer. We prefer a few well-measured tests to many with no conclusion.
No. Growth is the method that organizes the channels. Paid media and SEO remain acquisition sources, but they are judged by what they generate at the end of the funnel, not just by clicks.
Read before you decide
Free consultation
Your funnel has a bottleneck. Let’s find it.
Tell us how you sell today. We come back with the funnel map and the first test hypotheses.
- First consultation is free
- Experiments with hypothesis and result
- Numbers and accounts always with you
Prefer to write? Use the form or email contato@martindesign.com.br.
Tell us about your project.