Games and entertainmentLogos and visual identities
On time
for every delivery: logos and visual identities for each collection, with weekly check-ins.
See the case studyBranding · Identity and positioning
Branding and visual identity with strategy.
Visual identities that communicate the essence of your brand. From the logo to the color palette and materials, solid, consistent branding that makes your company stand out.
- Strategy
- before the drawing: positioning and audience
- System
- a complete visual system, not just a logo
- Manual
- so the brand is applied without mistakes
- Ownership
- of every file, in every format
See the system at work
One brand, any background.
Martin’s own brand is the example. Change the background and watch the system respond without losing its identity.
Background
Rule in use
Color version on a light background.
- Minimum clear space equal to the height of the dot.
- Never distort, rotate or change the colors.
- Below 24 px in height, symbol only.
The problem
A brand without a system becomes something different in every place.
01
A logo without strategy
Pretty, but generic. It does not say who it is for or why to choose you.
02
Every piece with a different look
Without usage rules, the business card, the website and Instagram look like three different companies.
03
The file nobody can find
You need the logo in high resolution and all that exists is a screenshot. A brand without organized delivery holds up everything else.
What we build
From the name to the guidelines.
Each deliverable solves one part of the brand. Together, they form a system anyone can apply.
Every project includes
- Immersion in the business, audience and competitors
- Creative directions for you to choose from
- Logo in final versions and formats
- Color palette and typography defined
- Brand guidelines with usage rules
- Main applications ready to use
- 01
Logo and symbol
An original design, with versions for light backgrounds, dark backgrounds and small sizes.
LogoSymbolVersions - 02
Visual system
Palette, typography, graphic elements and image style that keep the brand recognizable in every piece.
ColorsTypographyGraphic elements - 03
Brand guidelines
A practical document with rules, application examples and all files organized.
Usage rulesApplicationsFiles - 04
Naming and positioning
When the brand does not have a name yet or needs to reposition, we start with strategy and tone of voice.
NamingTone of voicePositioning
How it works
From immersion.
to guidelines.
A good brand comes from understanding, not inspiration. That is why the process starts with questions.
- Week 1
Immersion and strategy
We understand the business, audience, competitors and ambition. We come out with the positioning the brand needs to communicate.
- Weeks 2 to 3
Concept and directions
We present creative directions with their reasoning. You choose based on strategy, not taste.
- Weeks 3 to 5
Refinement and system
The chosen direction becomes a system: logo versions, colors, typography and graphic elements.
- Week 6
Guidelines and delivery
Brand guidelines, final files organized and the main applications ready.
How we think
A brand is a tool.
for selling.
Visual identity is not decoration. It is what makes customers recognize, trust and remember.
Strategy before the first line
The design answers to a positioning. Without it, it is just aesthetics.
A system, not just a logo
A brand lives in dozens of pieces. The system makes sure they all look like the same company.
Made for digital
We test the brand where it appears most: phones, social media and ads.
Autonomy in application
With the guidelines and the files, your team applies the brand without depending on Martin.
In practice
Brands Martin has built.
Branding is managing how your brand is perceived. It includes positioning, visual identity, tone of voice and the consistency with which all of that shows up at every touchpoint.
The logo is the brand’s signature. The visual identity is the complete system: logo, colors, typography, graphic elements and usage rules that keep everything coherent.
Logo versions, clear space, minimum sizes, color palette with codes, typography, correct and incorrect uses, and application examples.
On average, 4 to 6 weeks, with a schedule set at the start. The timeline depends on scope: visual identity only, or naming and positioning as well.
Yes. We assess what the current brand has already built and what needs to evolve. In many cases, a careful redesign preserves recognition and solves the application problems.
You receive the files in vector and image formats, in color, black and white versions, ready for print and digital, organized in folders.
Read before you decide
Free consultation
Your brand deserves to be recognized.
Tell us where the brand is: being born, growing or needing to change. We will map out the path.
- First consultation is free
- Proposal with fixed scope, timeline and price
- All the files stay with you
Prefer to write? Use the form or email contato@martindesign.com.br.
Tell us about your project.