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How to build a marketing plan in 7 steps
A marketing plan is the document that connects the sales goal to each month’s actions. To build yours, follow seven steps: audit, goal, audience, positioning, channels, budget and a calendar with metrics. A good plan fits in a few pages and is reviewed every month.
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Brand positioning: what it is and how to define yours
SEO for AI: how to show up in ChatGPT and Google answers
Free marketing consultation: what to expect and how to make the most of it
Marketing audit, step by step
What growth marketing is and when it makes sense for your company
How much a website costs in 2027: what goes into the price and what is fluff
Ad creative that converts: how to create ads that work
Google Ads vs. Meta Ads: where to invest your budget first
Marketing consultancy vs. agency: when to hire each one
Local SEO: how to show up on the map and in Google search
Technical SEO checklist: what to check on your site
Brand guidelines: what they are and what they are for
Website vs. landing page: which makes sense for where you are
How to increase a landing page’s conversion rate
How to calculate ROAS and what it does not show
How much marketing consulting costs
How much to invest in ads: working backward from the goal
How to optimize your Google Business Profile
CAC, LTV and payback: the metrics that matter
How to build an AARRR funnel
How to create a visual identity
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