B2B technologyGrowth, landing pages and design

B2B technology: the best sales year in 48 years in business.

48 years

in business, and the best sales year came in 2023, with growth marketing.

Context

A technology company with nearly five decades in the market. At the end of 2022, marketing needed to be restructured and sales were below expectations.

Challenge

Recover lead generation in time to hit the year’s target and then turn marketing into a predictable sales engine.

What was done

  • Restructuring marketing with a focus on lead generation
  • Growth marketing: testing and continuous optimization of strategies
  • Landing pages for the campaigns
  • Design of the pieces and the pages

Result

3 months
to reach the annual sales target in 2022
2023
the best sales year in 48 years of history
2024
continued growth, with optimized processes and strategies

The client is not identified, for confidentiality.

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