HealthtechVideos, creative and consulting

Healthtech: videos and creative at scale for the brand launch.

UGC

videos and creative at scale for ads, in the first months of the brand’s launch in Brazil.

Context

A health brand arriving in Brazil that needed to gain traction with ads in the very first months.

Challenge

Produce enough videos and pieces to test messages and quickly find out what converted.

What was done

  • A UGC-style video strategy that looks like real content
  • Creative at scale, in variations for ad testing
  • Design of the pieces within the brand identity
  • Consulting on the launch creative strategy

Result

UGC
as the main format for ad videos
At scale
creative to test messages and formats
Today
the brand is established in the Brazilian market

The client is not identified, for confidentiality.

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  • Senior team from start to finish

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